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We know that your clients use our services and that you need more information about Moxy Vote. We hope this helps.
Web Based Voting Platform
We are under contract with Broadridge to facilitate the distribution & collection of Voting Instruction Forms ("VIFs") per your clients' delivery instructions. More specifically, for brokerage clients that direct VIFs to moxyvote.com, we present the blank VIFs through our web-based platform, collect voting instructions and forward those instructions to Broadridge for processing. We utilize the same secure, encrypted file transfer process (i.e., the "Consolidated Data Feed") that Broadridge uses for existing institutional voting platforms (e.g., ISS & Glass Lewis).
Please see our Broadridge Acknowledgment 
FAQ
Who is Moxy Vote?
- Moxy Vote is an online proxy voting platform for "retail" shareholders that is modeled after the voting platforms that are available to institutional voters (e.g., ISS and Glass Lewis).
- Moxy Vote facilitates proxy voting by allowing retail shareholders to vote using the "control number" that is contained in their VIF e-mail or displayed on their paper VIF. Or, shareholders can, by providing instruction to their brokers, elect to have all of their VIFs delivered electronically to moxyvote.com where they can view ballots online and submit votes from one centralized location.
- Similar to institutional platforms, Moxy Vote users can establish voting policies, or standing instructions, that will queue-up their votes for processing. Users must still affirm vote intentions via a "mouse-click" before votes will be submitted.
- The voting advice on moxyvote.com comes from dozens of third parties (called "Advocates") who offer opinions on various ballots. Shareholders have full control over the voting process and can incorporate the advice from these third parties into their voting policies.
- Moxy Vote has a long-term goal of improving shareholder/company communication and plans to expand services in this area.
How does Broadridge, as the primary distribution agent for brokers, fit into the process?
- Broadridge views Moxy Vote as a delivery location similar to delivering to a physical address, an electronic mail address or an institutional voting platform. Moxy Vote, like other institutional voting platforms, has a contract with Broadridge relating to the operation of a secure, encrypted file transfer method (called the Consolidated Data Feed) that Broadridge uses to disseminate VIFs that are flagged for delivery to electronic platforms.
- The Consolidated Data Feed is also the secure, encrypted file transfer method that Moxy Vote utilizes to send completed VIFs to Broadridge for processing.
Does Moxy Vote have a relationship/contract with any other proxy distribution agents?
- Not currently, though other providers have expressed a desire to work with Moxy Vote as demand materializes.
- If you do not currently use Broadridge for VIF distribution, please contact us and we will evaluate options for connecting to your service provider.
What is Moxy Vote trying to accomplish for retail shareholders?
- It is estimated that over 80% of retail shareholders do not vote in the annual meeting of the companies in which they own stock. We believe that, through greater engagement, corporate governance can be improved along with the relationship between individual retail investors and public companies. Moxy Vote wants to encourage participation from retail investors by creating a website that allows shareholders to vote their proxies quickly and intelligently.
How are brokerage clients becoming aware of Moxy Vote?
- Third party organizations on the site often encourage their members to utilize Moxy Vote to learn more about proxy voting and to submit their ballots online. These organizations, called Advocates, also provide opinions on certain ballot measures and resolutions, encouraging members to vote alongside them. Moxy Vote also generates new users through various other strategic relationships.
- Moxy Vote has been covered extensively by the press (e.g., Wall Street Journal, NY Times, BusinessWeek).
- Moxy Vote also drives users to the site to vote through both print and online marketing strategies including leveraging social networks.
How does Moxy Vote assist shareholders in changing their VIF delivery-instructions with a given brokerage firm?
- Moxy Vote generally uses the same process that is used by institutional voters. More specifically, Moxy Vote obtains a change-of-delivery instruction form from each customer that desires to have VIFs delivered to moxyvote.com.
- Moxy Vote sends the change-of-delivery form to the broker for validation and approval. For brokers that utilize Broadridge to maintain delivery preferences, Moxy Vote will receive the validation back from the broker and forward the electronic delivery request to Broadridge. This authorization allows Broadridge to update their delivery-preference database so that, for a given brokerage client, all VIFs will be delivered to moxyvote.com. An image of both the initial letter-of-authorization and the signed letter-of-authorization are stored permanently by Moxy Vote.
- Users have the ability to change/cancel their request for electronic delivery to Moxy Vote through moxyvote.com. Upon receiving this request to change the delivery method, Moxy Vote will forward the authorization to the broker in a manner that generally mimics the set-up process.
Can you review the steps again as to what happens once a user submits a delivery-change request through moxyvote.com?
- Moxy Vote takes the user-provided information and prefills a Letter of Authorization (LOA) (see here).
- Moxy Vote sends this Letter of Authorization (LOA) to the appropriate broker.
- The broker signs the letter at the bottom, which acknowledges receipt and authorizes electronic delivery to moxyvote.com, and returns it to Moxy Vote.
- Moxy Vote then sends that LOA with a standard Broadridge-created form (i.e., the Proxy Edge Registration Form) to Broadridge.
- Broadridge takes that information and updates its delivery preference database to electronic delivery to moxyvote.com for that account.
- This process may differ slightly for brokers that do not utilize Broadridge for distribution.
What does a signature by the broker on the letter-of-authorization mean?
- If a broker maintains their own delivery instructions, the broker is acknowledging that they have made changes on their systems to effect electronic delivery to moxyvote.com.
- Or, if the broker uses a service provider for maintaining delivery instructions (e.g., Broadridge) the broker acknowledges that Broadridge may rely upon the signature to update their systems and ensure electronic delivery of ballots for the stated account.
- It is notable that Moxy Vote is willing to accommodate alternative procedures as required by a given broker.
How can brokerage firms be assured that one of their clients wants their VIFs delivered electronically to moxyvote.com?
- The individual's authorization is obtained via a web interface and securely stored in a database at Moxy Vote. That electronic authorization is used to create a letter-of-authorization that is sent to the broker for verification.
- This form contains an electronic signature confirming, under penalty of perjury, that the individual is authorized to act on behalf of the account. Moxy Vote can customize the disclosure on this authorization form, or otherwise modify this process, as required by a given broker, including building an interface that would require the user to "login" to the broker's website to change the instruction.
What information does the user need to input in addition to providing an electronic authorization (i.e., electronic signature) in order to submit a delivery-change-request through moxyvote.com?
- Broker Name
- Brokerage Account Number
- Brokerage Account Name
- Authorized Signatory Name for the Account
Can the shareholder get the proxy-related material from Moxy Vote for a given VIF or will they go to their broker for the material?
- Moxy Vote will deliver the blank VIF as received from Broadridge. Moreover, Moxy Vote will provide a dynamic link on each ballot to the Security and Exchange Commission's Edgar database for the Proxy Solicitation Filing(s) (i.e., DEF 14A and related forms) and the company Annual Report. No other documents will be presented to the user through moxyvote.com.
Does the shareholder have to receive VIFs electronically at moxyvote.com in order to vote through moxyvote.com?
- No. If a user wants to continue to receive VIFs in paper form or via electronic mail, they can still go to moxyvote.com and submit their vote electronically by entering a valid control number. This ballot-by-ballot method will be similar to the service offered by Broadridge through proxyvote.com.
- If a user wants to have the ballot delivered electronically to moxyvote.com, there is no obligation for the shareholder to submit a vote.
How is the customer notified when a ballot is received at moxyvote.com?
- Moxy Vote will send the user an email immediately upon receipt of a new ballot.
What are "Advocates?"
- "Advocates" are independent organizations that are unaffiliated with Moxy Vote, LLC that provide vote recommendations for retail shareholders on moxyvote.com (e.g., the Humane Society, Teamsters, Walden Asset Management, 2020 Women on Boards, etc.).
- Advocates may utilize Moxy Vote to communicate with supporters and/or recommend specific votes on proxy ballots.
What are "Good Causes?"
- "Good Causes" are Moxy Vote-created categories that help to organize the Advocates on Moxy Vote into popular causes (e.g., Environment, Executive Compensation, Animal Welfare, etc.).
- When creating a voting policy or otherwise voting a ballot, shareholders may incorporate the advice from specific Advocates or from multiple Advocates at once by adding a Good Cause to their policy.
How does a user retrieve a ballot on Moxy Vote?
- When a VIF is delivered to moxyvote.com, Moxy Vote notifies the user via email with a link to the ballot page on moxyvote.com.
- Also, the user can retrieve the ballot by visiting moxyvote.com and logging in.
Is moxyvote.com secure?
Yes. Here are some highlights:
- Moxy Vote uses "bank-level encryption," which means that our data transfers are protected by 128-bit encryption and SSL 3.0.
- We utilize McAfee to ensure that our site is scanned daily for technical vulnerabilities. In order to earn this symbol every day, we pass a daily, intensive security scan from McAfee.
- We will automatically log a user off if they forget to do so themselves.
- Passwords are stored in an encrypted way.
- We have a strict Privacy Policy, which can be read here.



